Business Analysis Refers to the Stage of the New-Product Development

Multiple Choice

Business analysis refers to the stage of the new-product development process

A) where the target markets are selected and resources are allocated to reach them.
B) where the target market segments that show potential are selected and those that do not are eliminated.
C) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D) where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm.
E) that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.