Which of the Following Is a Step Necessary in Determining

Multiple Choice

Which of the following is a step necessary in determining effective positioning of one of its products?

A) decide whether to keep or delete the market segment that your product offering targets
B) identify the key differentiators for competitors' brands
C) discover how target customers rate a company's product or brand on important attributes
D) create a marketing plan based on customers' perceptions
E) identify market niches that were not selected during the market segmentation process