Firms Marketing Consumer Products or Services Often Try to Reach

Multiple Choice

Firms marketing consumer products or services often try to reach thousands or millions of individuals or households. Firms selling to organizations

A) try to reach tens of millions of wholesalers, retailers, and government units.
B) are restricted to far fewer buyers.
C) hope to obtain similar numbers of business customers, or even more.
D) do not have customers, per se.
E) also must sell to ultimate consumers because of the market potential.