Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits