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XYZ,Inc,Makes Consumer Products Such as Shampoo,conditioner,deodorant,and Toothpaste

Question 44

Multiple Choice

XYZ,Inc.,makes consumer products such as shampoo,conditioner,deodorant,and toothpaste.Recently,market research conducted at a university revealed that consumer tastes have changed,and consumers now want their products to come in pastel colors.Currently,XYZ's products all follow a deep blue packaging scheme.What source of change is this?


A) human resource problem
B) managerial decisions
C) demographic characteristics
D) manufacturing
E) changing customer preferences

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