Multiple Choice
An ad for Hanes brand of underwear says,"Wait 'til we get our Hanes on you!" The brand is positioned as being comfortable for the wearer,and the ad really stressed how comfortable the brand feels against your skin.This brand's positioning is best described as appealing to consumers' _____ needs.
A) functional
B) rational
C) emotional
D) symbolic
E) experiential
Correct Answer:
Verified
Correct Answer:
Verified
Q96: Since the 1950s,households in the U.S.have _
Q97: Which PRIZM NE cluster includes neighborhoods where
Q98: The traditional American family (i.e.,married couples with
Q99: Market segmentation is the act of dividing
Q100: Makers in the VALS classification framework tend
Q102: A brand that is positioned in terms
Q103: Mauve is a diligent planner.Her hard work
Q104: Leigh is a well educated 42 year
Q105: According to the U.S.Census Bureau,people who are
Q106: Which is the largest minority group in