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    Exam 5: Segmentation, Targeting, and Positioning
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    The Bureau of the Census Divides People 55 and Older
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The Bureau of the Census Divides People 55 and Older

Question 7

Question 7

Essay

The Bureau of the Census divides people 55 and older into four distinct segments.Name and describe theses segments,and discuss why these groups of consumers are significant for marketers.

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The U.S.Census classifies mature people ...

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