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    Advertising Promotion
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    Exam 6: The Communication Process and Consumer Behavior
  5. Question
    An Object Is a _____ When the Object and Referent
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An Object Is a _____ When the Object and Referent

Question 31

Question 31

Multiple Choice

An object is a _____ when the object and referent have no prior intrinsic relationship but are rather arbitrarily or metaphorically related.


A) sign
B) symbol
C) point
D) space
E) trademark

Correct Answer:

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