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The _____ Heuristic Has Consumers Establish Cutoffs,or Minima,on All Pertinent

Question 19

Multiple Choice

The _____ heuristic has consumers establish cutoffs,or minima,on all pertinent choice criteria.An alternative is retained for further consideration only if it meets or exceeds all minima.


A) disjunctive
B) lexicographic
C) compensatory
D) conjunctive
E) affect referral

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