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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    Jack Joseph Challenges the Message Claim Made in an Automobile
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Jack Joseph Challenges the Message Claim Made in an Automobile

Question 45

Question 45

Multiple Choice

Jack Joseph challenges the message claim made in an automobile commercial.This is an example of _____.


A) planned arguments
B) policy arguments
C) antiarguments
D) counterarguments
E) supportive arguments

Correct Answer:

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