Which of the Following Is a Reason Why It Is

Multiple Choice

Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection,media determination,and how the various marcom elements should be mixed and maintained?

A) Objectives provide standards against which results can be measured.
B) Objective setting guides the budgeting, message, and media aspects of a brand's marcom strategy.
C) Objectives provide a formalized expression of management consensus.
D) a and b only
E) a, b, and c