The Hierarchy-Of-Effects Metaphor Implies That for Marketing Communications to Be

Multiple Choice

The hierarchy-of-effects metaphor implies that for marketing communications to be successful,the various marcom elements must _____.

A)  encourage consumers to discuss the advertisement 
B)  create brand loyalty for the product 
C)  advance consumers through a series of psychological stages 
D)  have the objective of creating brand awareness 
E)  encourage consumers to purchase the product