A Manufacturer of Consumer Goods Has Stated the Advertising and Sales

Multiple Choice

A manufacturer of consumer goods has stated the advertising and sales promotion objective is to increase retail distribution by 25 percent while at the same time has reduced the sales force size by 20 percent.This objective suffers from _____.

A)  not being quantitative and measurable 
B)  not being internally consistent 
C)  being too specific 
D)  expecting too small of a change 
E)  not being clear