Which of the Following Is an Argument Against Using Sales

Multiple Choice

Which of the following is an argument against using sales as the objective for a branded product's marcom effort?

A) A brand's sales volume during any given period is the consequence of a host of factors in addition to marcom efforts.
B) Marcom's effect on sales is typically delayed.
C) Marcom agency compensation formulas are based on media commissions, not a brand's sales.
D) a and b only
E) a, b, and c