Multiple Choice
Which of the following would NOT be included in a creative brief?
A) background
B) target audience
C) creative style
D) positioning
E) objectives and measures
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: Which value is derived from the need
Q14: The generic creative style consists of an
Q15: An attribute for a brand of automobiles
Q16: Effective advertising takes the consumer's view.
Q17: Corporate issue advertising is also known as
Q19: Explain the MECCAS model,and discuss how it
Q20: The _ creative style extends from psychographic
Q21: Values represent those short-term beliefs people hold
Q22: Features or aspects of advertised brands are
Q23: The brand image,resonance,and emotional creative strategies are