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    Exam 11: Endorsers and Message Appeals in Advertising
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    Humorous Advertisements in the United States Generally Involve the Use
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Humorous Advertisements in the United States Generally Involve the Use

Question 75

Question 75

Multiple Choice

Humorous advertisements in the United States generally involve the use of _____.


A)  slapstick humor 
B)  exemplars 
C)  psychological reactance 
D)  incongruity resolution 
E)  cognitive dissonance

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