Margaret,a Marketing Manager,wants to Budget the Advertising for a New

Multiple Choice

Margaret,a marketing manager,wants to budget the advertising for a new product launch.She is trying to determine the amount of money that her company can afford to spend on advertising this new product.In the context of decision-making,which of the following criteria of alternative courses of action is Margaret implementing?

A) Legality
B) Ethicalness
C) Economic feasibility
D) Practicality
E) Authenticity