Multiple Choice
PR practitioners should give journalists materials __________________.
A) in a form that makes their use in the media easier.
B) in a form that requires proper attribution of the PR practitioner.
C) in a form that only states the positive attributes of an organization
D) in a form that requires the journalists to do follow-up work with the organization.
E) in a form that requires specific software to open.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Which of the following BEST describes the
Q3: The most common publicity release is a
Q4: The most popular VNR is about _
Q5: _ are a primary means of reaching
Q6: Journalists are sometimes seen as _ by
Q7: Which of the following describes the attitude
Q8: A _ is a technology for creating
Q9: The fundamental power of the media lies
Q10: When covering negative organizational news,a news release
Q11: Which of the following is NOT a