Multiple Choice
____________________ models attempt to incorporate factors outside the control of the public relations campaign when assessing its effectiveness.
A) open-system evaluation
B) campaign evaluation
C) outcome evaluation
D) closed-system evaluation
E) communication program evaluation
Correct Answer:

Verified
Correct Answer:
Verified
Q4: _ is a basic MBO step.<br>A) Work
Q5: _ evaluation considers what people read in
Q6: When impact is evaluated,practitioners measure the number
Q7: If results of a program are compared
Q8: Which of the following is NOT one
Q10: The efficiency of a message is the
Q11: _ is a method of evaluation emphasizing
Q12: Learning about failures of an effort helps
Q13: Comparing posttest results to pretest results in
Q14: PRTrack,a software package,is designed to calculate _.<br>A)