Multiple Choice
Which of the following is an example of using secondary research?
A) Moderating a focus group to test new slogans
B) Surveying local opinion leaders on perceptions of your organization
C) Asking employees to fill out a "greatest concerns" questionnaire to gauge internal audiences
D) Reviewing someone else's research data
E) Conducting an experiment to determine the best format for a client Web site
Correct Answer:

Verified
Correct Answer:
Verified
Q1: _ allows a researcher to describe characteristics
Q2: Which public type faces an indeterminate situation
Q3: Mass opinion represents _ taken from a
Q5: A network analysis is generally conducted during
Q6: _ are generally attitude and opinion surveys
Q7: Which of the following is not an
Q8: The _ is a broad-scale study that
Q9: _ help determine the clarity of a
Q10: The theory of probability is the basis
Q11: A public is a group of people