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    Exam 13: Digital Media: Online, Mobile and App Advertising
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    When Only Those Consumers Known to Be Interested in a Particular
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When Only Those Consumers Known to Be Interested in a Particular

Question 48

Question 48

Multiple Choice

When only those consumers known to be interested in a particular product or service receive an advertisement,_____ is being used.


A)  behavioral targeting 
B)  demographic segmentation 
C)  benefit targeting 
D)  consumer-oriented marketing 
E)  geographic segmentation

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