Multiple Choice
The "action" in CPA refers to determining _____.
A) the number of users who actually click on an ad
B) the number of users who actually visit a brand's website
C) the number of users who actually purchase the advertised brand
D) a and b only
E) a, b, and c
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Integration and interactivity are key features of
Q12: Blogs represent a major advertising opportunity on
Q13: Pop-ups are ads that appear between (rather
Q20: _ represent(s)the percentage of people who are
Q29: Search engine advertising is especially vulnerable to
Q43: Google AdSense is based on behavioral targeting
Q48: When only those consumers known to be
Q70: Which of the following terms refers to
Q79: E-zines tend to focus on traditional issues,such
Q84: Click-through rates (CTRs)to banner ads are very