Multiple Choice
____________________ are persuasive efforts to inform people and change their behaviors regarding some public good.
A) Infomercials
B) Press Releases
C) Advertisements
D) Social marketing programs
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q5: US organizations spent _ annually on public
Q6: In multinational corporations,globalization has increased the need
Q7: _ of practitioners have passed national accreditation
Q8: Public relations is increasingly becoming the responsibility
Q9: Marketing communication campaigns utilize _ to introduce
Q11: _ are defined as groups of people
Q12: The average age of PR practitioners has
Q13: Public relations leaders spend much of their
Q14: Activist publics should be contacted by practitioners
Q15: Business scholars often say that management involves