Multiple Choice
The key difference between advertising and public relations centers around ______________.
A) media selected to carry messages
B) audiences for messages
C) payment for message placement in media
D) employment of research to tailor messages to an audience
E) creativity involved in developing messages
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Business scholars often say that management involves
Q16: Within the United States,it is estimated that
Q17: One of the most important roles of
Q18: Public relations practitioners promoting _ insist that
Q19: Which of the following is not a
Q21: _ are not considered a key audience
Q22: Public relations leaders spend time gauging the
Q23: News conferences,convention exhibits,anniversary celebrations,and tours all fall
Q24: Public relations has been seen as the
Q25: _ involves analyzing problems and opportunities,defining goals