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In the Cereal Aisle at the Supermarket,Reese Noted That While

Question 11

Multiple Choice

In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?


A) Tonnage merchandising
B) Colour presentation
C) Frontal presentation
D) Idea-oriented presentation
E) Vertical merchandising

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