Multiple Choice
Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs.She called and ordered the book on plumbing that was first in the series.Martina responded to:
A) direct selling
B) an infomercial
C) direct-response advertising
D) outbound telemarketing
E) interactive electronic retailing
Correct Answer:
Verified
Correct Answer:
Verified
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