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How Can a Service Retailer Best Cope with the Some

Question 28

Multiple Choice

How can a service retailer best cope with the some of the problems associated with the intangibility of service?


A) Use low prices during off-seasons to help match supply and demand.
B) Use mass production.
C) Emphasize quality control.
D) Solicit customer evaluations and complaints.
E) Increase staffing at peak demand times.

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