Mobile Device and Smartphone Retail Application Research Indicates That Smartphones

Multiple Choice

Mobile device and smartphone retail application research indicates that smartphones:

A) influence is expected to grow over the next few years, driven by advertisers' desire for greater market share
B) are most likely to be used for store-related shopping when the customer is close to the point of making a purchase
C) are used more in convenience stores than in any other retail format
D) are rarely used in conjunction with retailer's apps
E) none of these answers are correct