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    Retailing Management Study Set 2
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    Exam 15: Appealing to the Customer: Retail Communication Mix
  5. Question
    The Value That Brand Image Offers Retailers Is Referred to As
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The Value That Brand Image Offers Retailers Is Referred to As

Question 10

Question 10

Multiple Choice

The value that brand image offers retailers is referred to as:


A) brand loyalty
B) brand position
C) product loyalty
D) brand equity
E) category awareness

Correct Answer:

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