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    Business
  3. Study Set
    Retailing Management Study Set 3
  4. Exam
    Exam 15: Appealing to the Customer: Retail Communication Mix
  5. Question
    What Is the Advantage of Using Either the Affordable Method
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What Is the Advantage of Using Either the Affordable Method

Question 3

Question 3

Essay

What is the advantage of using either the affordable method or the percentage-of-sales method for setting retail communication budgets?

Correct Answer:

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