Which of the Following Best Describes a Lifetime Customer Value

Multiple Choice

Which of the following best describes a lifetime customer value (LTV) ?

A) LTV is the value placed upon a retailer by a consumer
B) LTV is a numerical value of how much a "best customer" shops
C) LTV is an assessment of how many valued customers shop with a retailer
D) LTV is what a customer contributes to a retailer's profits over her lifetime
E) LTV is what retailers use to rate the value of guaranteed merchandise