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    Retailing Management Study Set 2
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    Exam 1: Introduction to the World of Retailing
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    The Offering of Merchandise Not Typically Associated with the Store
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The Offering of Merchandise Not Typically Associated with the Store

Question 56

Question 56

Multiple Choice

The offering of merchandise not typically associated with the store type is called:


A) channel conflict
B) intratype competition
C) product diversification
D) scrambled merchandising
E) vertical differentiation

Correct Answer:

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