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    Retailing Management Study Set 2
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    Exam 1: Introduction to the World of Retailing
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    The Combination of Factors Retailers Use to Satisfy Customer Needs
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The Combination of Factors Retailers Use to Satisfy Customer Needs

Question 43

Question 43

Multiple Choice

The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:


A) retailing concept
B) retail mix
C) marketing concept
D) target market
E) none of these

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