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    Advertising Promotion
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    Exam 16: Advertising Media: Planning and Analysis
  5. Question
    The Typical Established Time Frame for Measuring _____ Is Generally
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The Typical Established Time Frame for Measuring _____ Is Generally

Question 23

Question 23

Multiple Choice

The typical established time frame for measuring _____ is generally four weeks.


A) reach
B) penetration
C) effectiveness
D) consistency
E) efficiency

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