Multiple Choice
In a _____ advertising schedule,advertising is used during every period of the campaign,but the amount of advertising varies considerably from period to period.
A) flighting
B) dated
C) plotted
D) pulsing
E) continuous
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Media-software programs allow the user to evaluate
Q12: Vehicles are the general communication methods that
Q14: The objective of frequency value planning is
Q25: According to the concept of effective reach,there
Q26: The first step in frequency value planning
Q45: Assuming 1 rating point represents 1 million
Q67: Define the terms reach and frequency,and explain
Q71: The three-exposure hypothesis addresses the _ number
Q87: Pablo owns seven children's clothing stores.He spends
Q101: _ reach is based on the idea