Solved

The "Read Most" Classification of the Gfk MRI's Starch Ad

Question 16

True/False

The "Read Most" classification of the Gfk MRI's Starch Ad Readership Studies is the percentage of people interviewed who read 80 percent or more of the written material in the advertisement.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q14: ACNielsen's ScanTrack and IRI's BehaviorScan are prominent

Q28: An advertisement that achieves a Starch score

Q29: The persuasive power of an advertisement declining

Q36: At which stage of development can ad

Q38: Which of the following are the two

Q42: A good copy testing system is one

Q47: In copy testing,a valid test is one

Q49: Starch measures the primary objective of a

Q71: Measuring message effectiveness is not a difficult

Q94: Which form of message research is concerned