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    Exam 17: Measuring Ad Message Effectiveness
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    The Starch Classification That Consists of the Percentage of People
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The Starch Classification That Consists of the Percentage of People

Question 64

Question 64

Multiple Choice

The Starch classification that consists of the percentage of people who remembered having previously seen the advertisement in the issue being studied is known as _____.


A) noted
B) associated
C) influenced
D) read some
E) read most

Correct Answer:

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