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    Exam 17: Measuring Ad Message Effectiveness
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    In the Case of Greater Pupil Dilation,responses to Specific Elements
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In the Case of Greater Pupil Dilation,responses to Specific Elements

Question 70

Question 70

Multiple Choice

In the case of greater pupil dilation,responses to specific elements in an advertisement are used to indicate _____.


A)  negative reaction 
B)  positive reaction 
C)  thoughts generated 
D)  indifferent reaction 
E)  intense reaction

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