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    Advertising Promotion
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
  5. Question
    Research Has Shown That Consumers Seem to Increase Their Consumption
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Research Has Shown That Consumers Seem to Increase Their Consumption

Question 115

Question 115

True/False

Research has shown that consumers seem to increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.

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