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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
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    Aunt Marie's Is a Local Restaurant
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Aunt Marie's Is a Local Restaurant

Question 75

Question 75

Multiple Choice

Aunt Marie's is a local restaurant.The owner advertises in the local newspaper to attract customers.This is an example of a _____ strategy.


A)  planned 
B)  push 
C)  pull 
D)  forced channel 
E)  strategic channel

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