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  2. Topic
    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
  5. Question
    Consumers Obtain _____ Benefits When Taking Advantage of Sales Promotion
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Consumers Obtain _____ Benefits When Taking Advantage of Sales Promotion

Question 3

Question 3

Multiple Choice

Consumers obtain _____ benefits when taking advantage of sales promotion offers,including a sense of being a wise shopper,and/or a need for stimulation and variety.


A)  functional 
B)  hedonic 
C)  reduced search 
D)  cost 
E)  utilitarian

Correct Answer:

verifed

Verified

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