Multiple Choice
____ are fees manufacturers pay retailers for access to the slot,or location,that the retailer must make available in its distribution center to accommodate the manufacturer's new brand.
A) Bill-back allowances
B) Push money
C) Off-invoice allowances
D) SKU allowances
E) Slotting allowances
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Sales promotion can be used to offset
Q24: The most effective trade promotions are those
Q25: An objective that manufacturers can have for
Q26: Vendor-support programs are initiated by consumers requesting
Q27: As with off-invoice allowance promotion,account-specific marketing directs
Q29: A bill-and-hold program invoices the retailer as
Q30: A manufacturer's objective for using trade-oriented sales
Q31: An objective of trade allowances is to
Q32: Advertising spending as a percentage of total
Q33: Which of the following channel member benefits