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Large Retail Chains,unlike Smaller Chains,are Able to Merchandise Their Own

Question 12

Multiple Choice

Large retail chains,unlike smaller chains,are able to merchandise their own _____ brands,and because these brands can be sold at lower prices than manufacturers' comparable brands,large chains are able to use their brands to satisfy the needs of price-sensitive consumers while selling manufacturers' brands at their normal price and pocketing the trade allowance as extra profit.


A)  generic 
B)  private 
C)  national 
D)  regional 
E)  local

Correct Answer:

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