Essay
Assume that you are working in the marketing department of Keebler.The company is developing a new cracker.You are convinced that promotion is the best way to launch this new product.Explain what the term "promotion" means,discuss how it is different than advertising,and list the types of promotions appropriate for each of the potential targets of sales promotion for this type of product.
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Promotion refers to any incentive used b...View Answer
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