Which of the Following Statements Is FALSE

Multiple Choice

Which of the following statements is FALSE?

A) Promotions are capable of accomplishing more than a single objective.
B) Specific promotion techniques achieve different objectives depending on the specific form of delivery vehicle.
C) Sales promotion tools may support advertising efforts by reinforcing a brand's image.
D) Consumer-oriented promotions cannot leverage trade support.
E) All consumer-oriented promotion techniques provide consumers with rewards.