The First Step a Company Should Take in Creating or Redefining

Multiple Choice

The first step a company should take in creating or redefining its service environment is to:

A) decide where the company is now and where it needs to be in order to better serve customers.
B) review the manner in which the internal and external customer needs are addressed.
C) create a plan to attract and hold its potential customers.
D) conduct an inspection of its service and product delivery mechanisms.