Multiple Choice
Every year,retailers set up elaborate displays for Christmas merchandise.One retailer set up a display with several children's books for Christmas.One book offered a free ornament with the purchase of the book,and the ornaments were in a bin next to the book display.Consumers purchasing the book could also take an ornament.This is an example of a(n) _____.
A) self-liquidating offer
B) on-pack premium
C) in-pack premium
D) near-pack premium
E) add-on premium
Correct Answer:
Verified
Correct Answer:
Verified
Q83: Bonus packs are sometimes used as an
Q84: Bonus packs are extra quantities of a
Q85: Bonus packs provide consumers with a(n)_ reward
Q86: For which type of premium do consumers
Q87: Which of the following is a type
Q89: Rebates for less than $20 are typically
Q90: For which type of promotion are winners
Q91: _ entail a reduction in a brand's
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Q93: Tie-in promotions are cost-effective because the cost