For Many Years,OB Scholars Argued That Brainstorming Is Less Effective

Essay

For many years,OB scholars argued that brainstorming is less effective in the creative process than its proponents believed.However,IDEO and other successful companies continue to use brainstorming to enhance creativity.Identify two problems with brainstorming as well as two reasons why IDEO and other companies use brainstorming in spite of the criticism by OB scholars.