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An Ad for Citrucel Fiber Supplement Claimed That in a Blind

Question 150

Multiple Choice

An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.


A) reinforcement
B) comparative
C) persuasive
D) informative
E) reminder

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