An Ad for Conesco Insurance Asks the Question, "How Long

Multiple Choice

An ad for Conesco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to consider the future when she was young is an example of a _________.

A) rhetorical appeal
B) life cycle appeal
C) humorous appeal
D) security appeal
E) fear appeal